The 2012 Australian Open Tennis Australia

Tennis Australia has commissioned NIEIR to evaluate the economic impact of the Australian Open on the Victorian and national economies for the years 1990, 1995, 1997, 1999, 2002, 2004, 2005, 2007, 2009 and 2012.

This major event continues to attract interstate and overseas visitors and support from Victorian residents continues to grow strongly. These trends continue to strengthen the event’s impact on the Victorian and national economies.

The initial phase of the research is to conduct surveys of visitors, officials, players and media – typically more than three thousand surveys are collected in mostly face-to-face interviews across all survey categories. To achieve this NIEIR uses a large team of trained survey staff over the duration of the event.

The survey data is processed and the results are applied to NIEIR’s major events methodology and modelling systems to provide an economic impact statement detailing the regional, state and national benefits of the event including employment benefits and statement of the additional regional product generated by the event.

Benefit to client

By demonstrating the economic value of the event, the report allows the client to accurately promote the benefits of the event to government and media. The report helps the client develop the investment support required from the Victorian Government so essential to maintaining the event at the highest international standards, including facilities, required if the event is to continue to flourish.